“As the organic food industry expands, large-scale marketers, whose only interest is profit, will soon move in.  Despite the existence of a national certification program, deceptive practices will increase, and suspicions about whether the food is truly organic will become commonplace.  Consumers will soon realize (and I for one will certainly encourage them to do so) that the best way to be assured of food quality is, in the words of the old quotation. ‘to know the first name of the grower.'”

~Eliot Coleman, The New Organic Grower

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